How structured data works in Google Search Read more case studies from sites that have implemented structured data. Nestlé has measured pages that show as rich results in search have an 82% higher click.With search features vs non-feature AMP pages. Than on non-structured data pages, and have a 3.6x higher interaction rate on AMP pages Rakuten has found that users spend 1.5x more time on pages that implemented structured data.
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